Usertility is a component from TwoDesk Software which collects analytics from users using your applications build in Delphi XE5 and XE6 Firemonkey. It also provides support for VCL but doesn’t list Android or IOS (not sure why). In any event what it does is track the usage of your application by your users and gives you analytics of all of this data aggregated in one place. Examples of this would be how many users clicked a button or how many times they viewed a tab in a TTabControl. Analytics can tell you what is your most used feature or where your users are getting lost using your application. This component is tied to a commercial service of the same name which has a paid subscription based on your number of users. It is similar in functionality to Google Analytics except it is specifically for Delphi apps. There are some Google Analytics components for Delphi XE5 Firemonkey on IOS if need analytics for platforms besides windows.
Head over and check out the Usertility analytics component for Delphi Firemonkey.